East View Map Link Acquires Western Map Publisher Benchmark Maps

MINNEAPOLIS, Minnesota, USA – February 12, 2024 – East View Map Link (EVML) is delighted to announce the acquisition of Benchmark Maps, an award-winning map publisher known for its detailed recreation atlases and maps of the American West and beyond.

Kent D. Lee, president and chief executive officer of East View Companies, said, “the acquisition of the Benchmark Maps assets is an exciting opportunity to ensure the continued development of these premium maps and atlases. The addition of Neil Allen and Bridger DeVille to the team will ensure a smooth transition and provide opportunities for contributions to the entire portfolio of East View Map Link.”

Established in 1995, Benchmark Maps has endeavored to illustrate the ever-changing road conditions, public land ownership, and recreation potential of states and provinces across North America. For over 25 years, the company’s unique field-checking methods and cartographic processes have resulted in precise and easy-to-use map products, building a loyal following of discriminating map users. Benchmark Maps proudly distributes through major retailers such as REI and partners with a multitude of organizations including National Geographic.

Bridger DeVille, the newly appointed sales director at EVML and current president of the International Map Industry Association, said, “it is an exciting time for Benchmark Maps! Over the last 12 years, we have expanded our commercial success in the book trade and outdoor industry and grown our cartographic services for corporate, government, academic, and publishing clientele. Under the new leadership of our long-time partners at East View Map Link, Benchmark Maps will make its next evolution with increased organizational support and broadened access to high quality geospatial data. All these strengths will result in a more robust product and service suite, allowing Benchmark Maps to further pursue our goal to be one of the most trusted map brands in North America.”

EVML will continue to make Benchmark Maps branded products available to retailers and will dedicate itself to the expansion of Benchmark Maps’ reach regionally and nationally. EVML looks forward to its role in growing the newly acquired publisher’s customer base and product offerings. New titles in 2024 will include a reimagined, spiral-bound “California Road & Recreation Atlas” and several new folded recreation maps. Visit the Benchmark Maps website to view the current catalog.