News Releases

East View Map Link Purchases Longitude Books

MINNEAPOLIS, Minnesota, USA – November 9, 2012 – One of North America’s largest travel map and atlas distributors, East View Map Link ( recently completed the purchase of Longitude Books (, a company offering recommended reading lists to travelers.

East View Map Link (EVML) has spent much of the last two years re-opening the supply of travel maps from locations all over the world and making them available again to North American consumers. “There was a large void in the market after the demise of Map Link Santa Barbara”, says Christopher Group, Managing Director of the company. “We have done well to get much of that back and available to North American customers and resellers.”

One of these resellers was Longitude Books based in New York City. A longtime customer of the original Map Link and EVML, Longitude’s model was to create a recommended reading and travel preparation list for hundreds of popular destinations, and present these lists to travelers who were either referred by their tour-company or travel agent.

“This acquisition is quite strategic,” Group says. “Our bookseller customers will now have a built-in editorial and reference team to bolster their travel departments. They can choose to buy their books through us or get them from their favorite wholesaler/distributor. Our goal is to support the building of better travel departments because better travel departments sell more maps.”

About East View

East View was founded in 1989 and is headquartered in Minneapolis, Minnesota, USA. East View is comprised of East View Information Services (, East View Geospatial ( and East View Map Link ( East View maintains thousands of supplier/publisher relationships throughout the world for maps and geospatial data and Russian, Arabic and Chinese-produced social and hard science content. East View manages a data center, library and warehouse in Minneapolis where it hosts and stores dozens of foreign language databases, hundreds of thousands of maps and atlases and millions of geospatial, Russian, Chinese and Arabic metadata records. Uncommon Information. Extraordinary Places. East View.