Geospatial Terms Made Easy: What Is Raster and Vector Data?

Data drives all cartography- without it, maps couldn’t be made. There are countless types of data- each delivering their own unique value and insights. However, all types of mapping data fall into one of two categories: Vector Data or Raster Data. We spoke with Geospatial Analyst, Kelli Hercules, about why raster and vector data are important, how they differ, and their respective benefits when it comes to displaying specific data.   

“Vector data is made up of points, lines, and polygons; all of which are used to represent real-world features in maps. All geometry types store information in x/y coordinates. 

For EVG’s use of vector data: 

  • Point data usually represents small features, such as small buildings, pylons, landmark significant features.  
  • Line data represents features, such as: transportation (roads, cart tracks, trails), rivers, cables, pipelines.  
  • Polygon data represents features, such as: land cover, area hydrography, large buildings, city/county/state/country boundaries.  

(Image courtesy of

Raster data is made of pixels that are compiled into rows and columns. Primarily you will see raster data used in digital aerial photographs, satellite imagery, or even digital pictures. However, raster data can be organized into two separate categories, discrete data & continuous data.  

  • Discrete rasters are easy to distinguish as the data is organized into themes. Where one value might represent land cover, another may represent a river. 
  • Continuous rasters represent values that are above/below sea level. Digital elevation models are a good example of continuous raster data.” 

How does this apply to your work at EVG? 

“Both raster and vector data are important for our day to day tasks here at East View Geospatial. When we source data in-house, the data would be procured as a vector (points, lines, and polygons). This data is amassed in four different areas/themes: Hydrography, Transportation, Culture, and Land Cover. These two data types can also be utilized simultaneously. Raster data is necessary for feature data collection, in which the data being collected is vector data. Whether we procure our data or use data from other sources, vector and raster data are at the core of what we do here at East View Geospatial.”

Raster data and vector data are the base of all things geospatial. At the most granular level, all datasets will either be a raster dataset or vector dataset. With the cartographic process becoming almost 100% digital, it is crucial for cartographers to fully understand the differences and nuances of both types of data.  

Kelli Hercules, Geospatial Analyst

The Geospatial Convergence: How Geospatial Information Helps The Media Industry Illustrate What Can’t Naturally Be Seen

(Image courtesy of Esri)

If the end goal of media is to transmit big ideas and meaningful stories to readers and viewers, then geospatial data is indispensable. Whether the media is fact-based or complete fantasy, geospatial information and technology provide insights, context, and color to the data presented in a story.

In much the same way that data-rich GIS visualizations are valuable in courtrooms, their ability to relay complex info to laypeople is impactful in the media realm.

From weather patterns to following a population over time, tracking supply chains to following a viral outbreak, the news media makes use of GIS data to help break down big ideas for their viewers. Maps can give context that might lack in an old-fashioned spreadsheet infographic.

For example, election results on a spreadsheet-like table or chart might convey the winners and losers of a contest, but added context of past and present economic, social, and other data in the same voting district is where media consumers can begin to make sense of new information.

The integration has become so commonplace that the New York Times even holds “data bootcamps” to ensure its writing and editing staff have a proper handle on the technology.

A frequently-cited example of geospatial data’s importance in journalism is then-Miami Herald journalist Steve Doig’s work on the damage left behind by 1992’s Hurricane Andrew.

(Image courtesy of Risk Management Services)

He placed layers of data over one another: wind speed and damage assessment. This spacial analysis led him to determine that developers had been allowed to put up haphazard construction, leaving properties vulnerable to hurricanes. This insight not only put blame on the relaxed regulations in place, but it also allowed for future preparation for storms in the area.

Other corners of the media industry use GIS data to simulate multi-layered destruction, in an effort to bring fictional stories as close to real-life as possible. Geospatial information helps embellish imagined worlds on TV and movie screens in a similar fashion to how it does in video games.

For the havoc created by extraterrestrial visitors to Earth in 2016’s Independence Day: Resurgence, Esri’s CityEngine was used to create lifelike renderings of real cities like Singapore to be annihilated. Nine months of work went into roughly forty seconds of footage, but that work can now be built upon (even if it was wiped out in a simulation run for the movie).

(Image courtesy of

For the future-ruins of Las Vegas in BladeRunner 2049, the movie’s visual effects team, Framestore, turned to CityEngine. They based the foundations of their version of Las Vegas on government maps, then continued to embellish it with other data. The effect is a startlingly real-seeming expanse of waste and degraded architecture that feels close enough to the real city to be jarring. That might explain why Framestore was awarded an Academy Award for their work on BladeRunner 2049.

In short, geospatial data continues to play an important role within television, journalism and movies to illustrate data, draw insights and create real-life landscapes. Given the constant innovation within this field, it will be fascinating to observe how GIS and cartography will be integrated within the Media industry as technology evolves.

Key Takeaways:

  • GIS data helps the media industry pass on stories and information to consumers in more easy-to-digest formats than charts, spreadsheets, and paragraphs.
  • In journalism, the ability to layer data points out previously hidden societal dynamics, and the ability to render findings into map form helps readers and viewers digest the information quicker.
  • Movies have begun using technology like Ersi’s CityEngine to create lifelike renderings of cities (both real and imagined) with reality-based detailing, thus heightening audience immersion.

The Geospatial Convergence: The Case-Closing Impacts of Geospatial Data on Litigation

(Image courtesy of Point of Beginning)

In litigation, a clear explanation of a complex situation can win the case. Though printed spreadsheets, maps, and reports are effective, assembling their disparate facts into a convincing narrative can take up valuable time and resources. Today’s digital GIS capabilities accelerate both analysis and data acquisition, while also improving accuracy.

Recreation & Simulation

Recreation and simulation are two of the most convincing ways geospatial data can be used in a courtroom. This is true across the spectrum of litigious issues: from vehicle accidents and personal injuries to medical malpractice and product liability, a litigator’s ability to be clear and accurate is essential.

Site data, orthographic images (aerial images made to reflect actual scale), and topography can be combined to render a realistic depiction of events described by witnesses. By giving decision-makers a visual model of events, litigators help them make more accurate decisions. The interactive nature of these models allows for the court to see an incident from other perspectives, too.

Virtual simulations of events are fashioned out of much of the same information; site data is gathered, then run through a computer-assisted simulation. This is less common, and subject to more stringent vetting to be used as evidence, but is helpful nonetheless. It can be especially useful in lawsuits that involve uncommon activities like repelling or snowboarding, as a tool to reconstruct and animate a sequence of events that may otherwise confuse judges and juries.

Boundary Disputes

In boundary disputes, the value of geospatial data is hard to overstate. Drone mapping has increased accuracy in litigation around these kinds of issues, and not just for big companies or governments.

Organizations like Earthjustice utilize GIS data to aid those in need of advocacy. In 2018, the Pawnee Nation and Earthjustice proved that seventeen oil and gas leases had been illegally approved by the US Government on Pawnee lands. To date, the US Government walked back approval of all but four of those leases.

(Oil tracking image courtesy of Earthjustice)

In Montana, Earthjustice was able to help residents prove that the Bureau of Land Management’s issuance of 287 oil and gas leases did not consider risks to the state’s water and environment. A federal judge reversed the approval. Without access to compelling data, this might not have been possible.

Earthjustice also uses GIS to give the public ways to visualize issues. Their ‘Fraccidents’ map displays all the accidents related to the practice across the country, and, to illustrate the scale of a proposed fracking project, transposed it onto New York City.

(‘Fraccidents’ map courtesy of Earthjustice)

Some of the data and tools used by organizations come from private initiatives, like Esri’s Conservation Program, which connected environmental activists to geospatial resources from 1989 to 2019. The program provided software, training, databases, and connection to experts.

Today, the initiative’s work continues at There, the work and findings of previous grantees have been compiled in the Conservation GIS Reference Project.

Key Takeaways:

  • In litigation, geospatial information is primarily used for either event recreation or data collection.
  • The ability to reconstruct or simulate events adds depth and clarity to witness testimony and allows for other perspectives of an incident to be viewed.
  • The increasingly widespread availability of GIS data has shortened the technological-capability gap between big entities like governments or companies and smaller ones like Earthjustice or the Pawnee Nation.

Geospatial Terms Made Easy: What is a GeoMosaic?

Maps come in all shapes, sizes, and scales. Often, it can be difficult to find a map that displays the entire geographic area you want to see at the correct scale- either the scale is too small, or there are multiple sheets at a larger scale that do not cohesively blend. This is where geomosaics come in handy. This process allows map sheets to be joined seamlessly, allowing the viewer to see an area larger than what could be displayed on single paper maps. We asked our Director of Operations, Daron Anderson, about why geomosaics are so important in the comprehension and interpretation of maps and geospatial data.

“A geomosaic is a merge of two or more raster images.  Geomosaics are ideal for distributing large amounts of raster data in a compressed and efficient way.  Topographic maps, thematic maps, digital elevation models or imagery could all be types of raster images used to create a geomosaic. Geomosaics provide seamless map coverage over a certain location or region, making it easier to pinpoint and personalize the geographic area you want to see. There are many formats of geomosaics, which include: GeoTIFF, ECW, JPEG2000, GeoPackage and MBTiles.

PICTURED: A GeoMosaic of Myanmar. You can see the different boundaries for the sheets, but they are seamlessly integrated together on our MapVault service.

How does this apply to your work at EVG?

EVG has thousands of authoritative raster map series, in many formats all over the world.  By creating geomosaics, we can make discovery and ease of use very simple.  Use cases for geomosaics include basemaps, discovery, research and presentation.  EVG geomosaics can be served to our clients via web services, including our own streaming service MapVault. In short, geomosaics allow people to view several map sheets simultaneously and seamlessly, making it easier to view and analyze specific geographic areas.”

Geomosaics represent a fusion of old and new technology- it allows historic maps in analog format to be digitized, georeferenced, and fused with other maps to display large-area seamless coverage.  Our MapVault web mapping tile services allow clients to see all the different map sheets and series that we offer and choose which specific sheets they’d like to see. Geomosaics make maps faster and easier to view and understand, as they can be tailored to show specific geographic areas that could not be observed in the traditional sheet format.

Daron Anderson, Director of Operations

Geospatial Terms Made Easy: What is GEOINT?

Geospatial data has many applications. With the continued advancement of technology, geospatial data has been used increasingly in defense and intelligence communities. This information can make or break key decision-making within the intelligence community. For example, Remote sensing technology allows for tracking activity that may have not been disclosed publicly while at great distances. We talked to East View Geospatial Sales & Marketing Director, Jonathan Thompson, about what GEOINT is and why it’s so important.

“The US Government defines GeoINT or Geospatial Intelligence, as the exploitation and analysis of imagery and geospatial information to describe, assess, and visually depict physical features and geographically referenced activities on the earth. 

GEOINT is made up of three key elements: geospatial information, imagery, and imagery intelligence.

EVG regularly sources, produces, and supplies geospatial information, including topographic and scientific mapping, human geography datasets, local geonames, and transportation networks to name a few.  These are key geospatial information inputs in the intelligence process.

 Moreover, EVG engages in imagery intelligence and imagery interpretation.   Whether it be satellite-borne, airborne, electromagnetic, radar, or synthetic, we provide and analyze all types, formats, and resolutions of remotely sensed data for imagery intelligence and analysis. “

The evolution of geospatial information has equipped defense and intelligence agencies with the ultimate decision-making tools. By utilizing readily available data and performing deep analysis & interpretation on an ever-growing amount of remotely sensed data, the intelligence community can better evaluate opportunities, and threats.  As the world continues to change and countries all over the world are trying to position themselves for the best future, geospatial intelligence will be a crucial element in their long-term success. 

Jonathan Thompson, Director of Sales & Marketing